Chinese do not buy Samsung
- AAlong with the dominance of their own companies, Samsung continues to decline in sales in the Middle Kingdom. If two years ago the share of the South Korean company in the Chinese market was more than two percent, then already last year this figure dropped to 0.8 percent.
Perhaps the main problem of the South Korean brand is that, given the high cost of the devices, technologically and innovatively, their separation from Chinese competing companies is hardly noticeable. Large local companies, such as Huawei and Xiaomi, offer customers very attractive devices in terms of price-quality ratio. Therefore, it is not surprising that Huawei smartphones in the home market account for about a third of total sales, although this indicator was 22.5 percent a year ago.
Perhaps the main problem of the South Korean brand is that, given the high cost of the devices, technologically and innovatively, their separation from Chinese competing companies is hardly noticeable. Large local companies, such as Huawei and Xiaomi, offer customers very attractive devices in terms of price-quality ratio. Therefore, it is not surprising that Huawei smartphones in the home market account for about a third of total sales, although this indicator was 22.5 percent a year ago.